Tuesday, November 22, 2016

Audience segmentation

AUDIENCE SEGMENTATION

Breading up ______ into groups             MASS AUDIENCE LITTLE GROUPS

AUDIENCE - UK, US & ASIAN

Separation in society:
  • Gender
  • Lifestyle
  • Age
  • Income
  • Age
  • Ethnicity/Race
  • Interests
  • Social class
  • Personality
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